Calcium Carbonate powder is used extensively in the paint industry because it provides excellent opacity, whiteness, and brightness to the paint. It also enhances the paint’s rheological properties, improves durability, and reduces the overall cost of the paint formulation. Calcium Carbonate Powder is also extensively used in the manufacturing and processing of various paints, which provide a greater covering strength to the paint. Calcite also helps to increase the performance and quality of high-end paints, oil-based synthetics and other coatings.